Legacy. Innovation. Service.
With over 50 years of experience, TruForm Optics is dedicated to providing innovative specialty lenses and exceptional service to eye care professionals.
For half a century, TruForm has led the way in custom contact lens technology—combining advanced materials with meticulous craftsmanship. Our legacy is built on innovation, precision, and a commitment to providing patients and eye-care professionals with lenses that deliver exceptional comfort and clarity.
TruForm Timeline
The TruForm Pioneers – Frank & Jo
Frank Svochak Sr. founded TruForm Optics in 1976 with a simple vision: deliver the highest-quality custom gas permeable lenses through innovation and craftsmanship.
His wife, Naomi “Jo” Svochak, shared that drive and became a trailblazer herself— serving as the first woman President of the CLMA.
Together, Frank and Jo built more than a company:
they built a culture of family values, exacting standards, and patient-first service that continues to guide every lens we create.
Their son Jan Svochak carries the torch today as TruForm’s President, bringing decades of experience and having also served as CLMA President, ensuring the founding spirit of innovation and personal care remains central.