Legacy. Innovation. Service.
With over 50 years of experience, TruForm Optics is dedicated to providing innovative specialty lenses and exceptional service to eye care professionals.
For half a century, TruForm has led the way in custom contact lens technology—combining advanced materials with meticulous craftsmanship. Our legacy is built on innovation, precision, and a commitment to providing patients and eye-care professionals with lenses that deliver exceptional comfort and clarity.
TruForm Timeline
1976 - Founded
- Frank Svochak forms TruForm Optics.
- TruForm manufactures its first specialty lens.
Late 1970s–80s – Early Innovations
- Quickly recognized for specialty GP designs—toric, bifocal, and presbyopic lenses that solve challenging fits.
1980s – Industry Leadership
- Naomi “Jo” Svochak assumes leadership role as President of TruForm Optics after her husband Frank Svochak, Sr. passes away.
1990s – Technology Takes Shape
- Jan Svochak receives the CLMA Creative Design & Process Award for “Innovation in Lens Design and Manufacturing Process for the Enhancement of the Contact Lens Industry.”
- Innovative Solitaire II and Llevations Bifocal and Trifocal lens designs launched.
- Naomi “Jo” Svochak elected as first female President of the CLMA.
2000s – Recognition
- First DreanLens sold (under licensing agreement – later in September 2020
acquires DreamLens). - Frank Svochak, Sr posthumously receives the CLMA Trailblazers Award “For outstanding achievement in product development to the enhancement of the
contact lens industry.” - TruForm begins producing Scleral lenses.
- Patent granted for Quadrant Specific contact lenses/QuadraKone combine.
2010s – Next-Generation Designs
- Expansion of custom multifocal and scleral lens lines, deeper partnerships with eye-care professionals.
2026 – Golden Anniversary
- Celebrating 50 years as a trusted, family-owned leader in custom GP lenses.
The TruForm Pioneers – Frank & Jo
Frank Svochak Sr. founded TruForm Optics in 1976 with a simple vision: deliver the highest-quality custom gas permeable lenses through innovation and craftsmanship.
His wife, Naomi “Jo” Svochak, shared that drive and became a trailblazer herself— serving as the first woman President of the CLMA.
Together, Frank and Jo built more than a company:
they built a culture of family values, exacting standards, and patient-first service that continues to guide every lens we create.
Their son Jan Svochak carries the torch today as TruForm’s President, bringing decades of experience and having also served as CLMA President, ensuring the founding spirit of innovation and personal care remains central.